From the Press Release:
The CW Network unveiled the schedule for its 2011-2012 season at its annual upfront presentation for advertisers, affiliates and national media from Jazz at Lincoln Center. Electro hip-hop group LMFAO staged a rousing flash mob dance and performed their hit song "Party Rock Anthem" to open the show. The announcement was made by Dawn Ostroff, President of Entertainment, and Mark Pedowitz, the new President of The CW.
"We’re thrilled to present the most exciting primetime schedule The CW has ever had, comprised of shows that feature bold concepts, proven TV stars and up-and-coming, breakout talent," said Ostroff. "In just five years, we’ve built an instantly recognizable brand that resonates with both viewers and advertisers and is known for being smartly provocative, culturally current, emotionally authentic and a leader in digital and social media. This upcoming season will continue to establish The CW as a premier destination for our viewers, especially women."
"Our priority this season was adding more original programming this upcoming year, and we’ve done that with shows that will appeal to our core audience of women, while also bringing in new viewers," said Pedowitz. "We’re being aggressive with smart, bold scheduling moves designed to improve key time periods and grow our audience."
Thursday night will feature two shows from star producer Kevin Williamson and based on a series of books by author L.J. Smith. The CW’s top-rated show THE VAMPIRE DIARIES returns in the 8:00-9:00 p.m. timeslot, leading into new drama THE SECRET CIRCLE from 9:00-10:00 p.m. Britt Robertson stars as Cassie, an orphaned teenage girl who discovers the truth about her lineage – she’s a witch who holds the key to an ancient battle between good and evil.
Friday nights are action-packed, with the sexy and exciting NIKITA moving to 8:00-9:00 p.m. and the Winchester brothers of SUPERNATURAL returning in the 9:00-10:00 p.m. timeslot.
8:00-9:00 P.M. "THE VAMPIRE DIARIES"
Based on the best-selling book series, THE VAMPIRE DIARIES is the story of two vampire brothers, obsessed with the same gorgeous girl, who are battling to control the fate of an entire town. In season one, Stefan and Damon Salvatore returned to their hometown of Mystic Falls, Virginia, for very different reasons. Stefan was determined to get to know Elena Gilbert, who bears a striking resemblance to Katherine Pierce, the beautiful but ruthless vampire the brothers knew and loved — in 1864. Damon, on the other hand, was intent on releasing Katherine from the tomb where he believed she was trapped by a witch’s spell all those years ago. In the explosive season finale, Elena’s uncle set a plan in motion that saw the return of the vengeful Katherine Pierce. In season two, Katherine’s appearance and her precise manipulation threw a wrench into the love triangle between Stefan, Elena and Damon, and the other residents of Mystic Falls were forced to choose sides as they fell victim to a new breed of danger. Stefan and Damon were later met with their greatest challenge yet — the arrivals of Elijah and Klaus, two of the "original" vampires. As Klaus goes head to head with Damon and takes a special interest in Stefan, he is also seemingly focused on breaking the "Sun and Moon" curse by sacrificing Elena. Yet no matter what action the brothers take to protect Elena, Klaus won’t be swayed from his mission, proving to be the most powerful vampire in existence.
Season three opens the door to learn more about Klaus and The Original Family as his motives for wanting Stefan on his side are finally revealed. As Stefan sinks deeper into the dark side, Damon and Elena struggle with the guilt of their growing bond even as they work together to bring Stefan back from the edge. The ghosts from Jeremy’s past have a powerful message they’re trying to deliver to him, not to mention the impact they’re having on his relationship with Bonnie. And as Caroline and Tyler grow closer, a war erupts between their families.
The series stars Nina Dobrev as Elena Gilbert, Paul Wesley as Stefan Salvatore, Ian Somerhalder as Damon Salvatore, Steven R. McQueen as Jeremy Gilbert, Kat Graham as Bonnie Bennett, Candice Accola as Caroline Forbes, Zach Roerig as Matt Donovan, Michael Trevino as Tyler Lockwood, Matt Davis as Alaric Saltzman and Joseph Morgan as Klaus. Based on the series of books by L. J. Smith, THE VAMPIRE DIARIES is from Bonanza Productions Inc., Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive producers Kevin Williamson ("Scream," "Dawson’s Creek"), Julie Plec ("Kyle XY," "Wasteland"), Leslie Morgenstein ("Gossip Girl," "Private") and Bob Levy ("Gossip Girl," "Privileged").
9:00-10:00 P.M. "THE SECRET CIRCLE"
Cassie Blake was a happy, normal teenage girl – until her mother Amelia dies in what appears to be a tragic accidental fire. Orphaned and deeply saddened, Cassie moves in with her warm and loving grandmother Jane in the beautiful small town of Chance Harbor, Washington – the town her mother left so many years before – where the residents seem to know more about Cassie than she does about herself. As Cassie gets to know her high school classmates, including sweet-natured Diana and her handsome boyfriend Adam, brooding loner Nick, mean-girl Faye and her sidekick Melissa, strange and frightening things begin to happen.
When her new friends explain that they are all descended from powerful witches, and they’ve been waiting for Cassie to join them and complete a new generation of the Secret Circle, Cassie refuses to believe them – until Adam shows her how to unlock her incredible magical powers. But it’s not until Cassie discovers a message from her mother in an old leather-bound book of spells hidden in her mother’s childhood bedroom, that she understands her true and dangerous destiny. What Cassie and the others don’t yet know is that darker powers are at play, powers that might be linked to the adults in the town, including Diana’s father and Faye’s mother – and that Cassie’s mother’s death might not have been an accident.
The series stars Britt Robertson as Cassie Blake, Thomas Dekker as Adam Conant, Gale Harold as Charles Meade, Phoebe Tonkin as Fay Chamberlain, Jessica Parker Kennedy as Melissa, Shelley Hennig as Diana Meade, Louis Hunter as Nick, Ashley Crow as Jane Blake and Natasha Henstridge as Dawn Chamberlain. Based upon the book series by L.J. Smith (author of "The Vampire Diaries" book series), THE SECRET CIRCLE is from Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive producers Kevin Williamson ("The Vampire Diaries," "Scream," "Dawson’s Creek"), Andrew Miller ("Imaginary Bitches"), Leslie Morgenstein ("The Vampire Diaries," "Gossip Girl") and Gina Girolamo. Elizabeth Craft ("The Vampire Diaries," "Lie to Me") & Sarah Fain ("The Vampire Diaries," "Lie to Me") were executive producers on the pilot which was directed by Liz Friedlander ("The Vampire Diaries," "90210").
9:00-10:00 P.M. "SUPERNATURAL"
Returning for its seventh season, this haunting series follows Sam and Dean Winchester, two brothers bound by tragedy and blood to the one thing that runs through both their veins − hunting monsters. This past season, Dean and Sam faced insurmountable obstacles: Sam returned from Hell without his soul, and Dean risked everything to get it back for him. The power struggle between good and evil raged on, with the new King of Hell, Crowley, ultimately emerging as their adversary. Shockingly, Crowley had made a secret deal with Sam and Dean’s closest friend, the angel Castiel, who is now a desperate freedom fighter on the losing side of a post-Apocalyptic civil war in Heaven; together, the uneasy allies sought to open a door to Purgatory, where a great untapped well of souls lie waiting to be used as the ultimate form of military power. Sam and Dean reeled from the betrayal by their friend — and raced to stop the angel and demon before they opened that dangerous, otherworldly door.
Now, in season seven, the Winchesters will find themselves in an increasingly sinister, changing landscape, up against a new foe unlike anything they’ve ever fought. They’ll find their old tricks, weapons and hiding places all rendered useless. All they’ll have is each other. And the certainty that, like the last of the cowboy outlaws, whatever they face, they’re not going down without a fight.
The series stars Jared Padalecki as Sam Winchester, Jensen Ackles as Dean Winchester and Misha Collins as Castiel. SUPERNATURAL is from Warner Bros. Television in association with Wonderland Sound and Vision, with executive producers McG ("Charlie’s Angels," "The O.C."), Robert Singer ("Midnight Caller"), Sera Gamble and Phil Sgriccia.
Check out the "sizzle preview" The CW put together for its upcoming season below, and look for more on all three of the network’s genre shows soon!
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